Hegazy Integrated Solutions

Professor Wael Kortam is currently working as a Professor of Marketing and Founding Director of Advanced Marketing Research Centre (AMRC) at the British University in Egypt. He has been a Vice Dean for Postgraduate Studies and Research, Vice Dean for Undergraduate Education, Head of Business Administration and Marketing Departments and Dean at the Universities of Cairo, GUC, MIU and Heliopolis. He founded the joint bachelor program with Georgia State University, USA and Joint Postgraduate Sports Management Diploma with the FIFA, International Office and Cairo University International Branch. Professor Kortam has supervised and examined a large number of Master and Doctoral theses at Egyptian, Arab, European, Asian and American Universities. He is also an expert member of the board of trustees of the National Training Academy chaired by the President of Egypt and executive board of the Public Company for Real Estate Marketing (Real Mark). Professor Kortam has been appointed as a visiting Professor of Marketing at Lay Adventists University of Kigali, Rwanda till 2026.

He obtained a PhD degree in marketing research and Marketing Information Systems (MKIS) from the University of Nottingham, UK in 1997. Professor worked as a Fulbright Research Scholar at George Washington University, USA, 2000-2001. He is also appointed as a Head of the Supreme Council of Egyptian Universities for promotion to Professors and Associate Professors Posts since 2013.
Professor Kortam has a large number of research papers, chapters in books and books published in highly profiled international academic conferences, world class high impact factor academic journals indexed in Scopus, Web of Science, Google Scholar and Research Gate and well recognised publishers in the areas of Marketing Research, Marketing Theory, Strategic Marketing and Marketing of Universities. He was awarded Emerald Award for Best Marketing Paper in the world twice in 2003 and 2012.

He is also an active professional marketing consultant and trainer with long standing experience across the Arab World, UK, USA, Switzerland, Germany, India, China, Singapore and Australia. Triggering AMRC at the British University in Egypt is considered as the climax of his academic and professional aspirations though combining the depth of scientific marketing knowledge with the breadth of best marketing practice to reach competitive advantage for state and industry alongside breakthrough marketing science flagging Britishness of standards grounded on Egyptian essence for Egypt, Britain and the world advancement of truth discovery and human welfare.